Truffle Media update for February 4, 2010, Where Are The Ag Journalists?

What is happening in agriculture new/social media?

• Twittering Techniques for Ag Tweeps Michele Payn-Knoper, Cause Matters Corp., shares how to use social media to advocate a cause or inform the public about agriculture.
• Agricultural Journalists on Social Media This is a curated list of agricultural journalists that use Twitter. Two other resources are the International Federation of Agricultural Journalists Facebook group and the Agriculture group on Linkedin.
• Herding Cats While not actually agriculturally related, this funny video does involve "ranching". It uses humor and set of short character interactions to share a possible solution to a common problem. There is a prize to the first person back with information on when this video first aired!

Social and new media conversations that might be of value to you:

• SlideShare Branded Channels SlideShare, one of the long time websites on content sharing, launched SlideShare Channels to extend the value of presentations shared on the SlideShare network. SlideShare Channels provide branding opportunities for those companies that have content plus a following of related content on the SlideShare network. "It's a social media campaign rather than advertising directly," SlideShare CEO Rashmi Sinha said. "It's what the [your] company is doing on Twitter, which now it can do with more longform content [on SlideShare]."
• Social Media and Young Adults "Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Even as blogging declines among those under 30, wireless connectivity continues to rise in this age group, as does social network use."

Truffle Media hightlights

• 2010 Minnesota Pork Expo presentations include information on Pork’s Carbon Footprint, Twittering Techniques for Ag Tweeps, a PRRS Eradication Update, plus more on the swine industry.
• The 2010 Iowa Pork Congress brings to you information on Understanding Hog Crush Margins, Building Efficient Alternative Production Systems, and Risk Management for Risky Business. Additional information available on the state of the industry and what the short term future holds.
• A Look Into the Future of the Cattle Industry This is a two part dynamic look into the future of the cattle industry with six beef industry leaders and innovators. This is a must hear program featuring: Paul Bennett, Knoll Crest Farms; Homer Buell, Shovel Dot Ranch; Dave DeLaney, King Ranch; James Herring, Friona Industries; Wesley Batista, JBS; and Molly McAdams, H-E-B. Part 1 and Part 2.

Stay connected via LinkedIn, Twitter, or Facebook to learn more about Truffle Media Networks and our agriculture media series BeefCast, CropVillage, DairyCast, PoultryCast, and SwineCast. Or send us a note to share what you are up to!


The Truffle Media Networks team
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