Karlie Justus ( @KarlieJ), PR/social media associate account exec with Howard, Merrell and Partners, talks about how she is working to engage crop producers. What are crop producers using to connect digitally? How can companies like BASF connect to growers? Karlie shares some information on ag media and their use of social media.
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Sue Otten ( @AGCOcorp ) provides thoughts on how AGCO uses social and new media to connect with dealers, customers, and partners. Collecting and sharing stories using tools like Facebook, Twitter, and YouTube allows AGCO to provide a faster response to questions, comments and issues coming from the field.
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